WalMart Launches Cosmetics Line for ‘Tweens

On Febrary 25, Walmart released Geo-Girl, a new cosmetics line aimed at girls 9-to12-years of age. The line includes mascaras, eye shadows, blush, cleansers and lipsticks — and Walmart maintains that it’s all about giving tweens healthy alternatives to other products. The line will fill the void left by the Mary-Kate and Ashley cosmetics line, which suffered a marked enough sales loss that execs consider Geo-Girl a good replacement option that offers young girls the opportunity to learn about beauty in eco-friendly, responsible ways.

Critics argue that encouraging the use of cosmetics, especially by children in this age group, promotes the idea that it is important and desirable to enhance physical beauty, even as pre-teens.

Others consider the products a responsible means to encourage young girls to take care of themselves and practice good personal hygiene.

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2 Comments

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2 responses to “WalMart Launches Cosmetics Line for ‘Tweens

  1. This stuff makes me crazy.

    I’ve seen tops, jeans, and underwear in the stores for young girls (sizes 7 & up…my 5 1/2 year old granddaughter wears a 7) that are incredibly inappropriate for kids that age. Bustier tops, really low-rise jeans, push-up bras (?!?!?!), and thongs! What the hell are parents thinking when they buy this stuff for their kids?

    I’d say no to the make-up, too. If they want to target that market, they’d be better off producing gentle, great-smelling soaps and lotions. A nine-year-old doesn’t need eye shadow and mascara. There’s nothing wrong with telling our daughters that they’re beautiful. We need to let them know, though, that their beauty is more than skin deep and that their outward beauty is nice, but not as important as their other gifts.

  2. PK

    A little bit of chapstick or clear lipgloss is ok, but mascara? Really?